"People ask me why I do this over and over again and the best thing I've come up with is 'Because I have to'. I  don't know how to live my life any other way."

- Rebecca Rusch, mountain biker

Nikon - WHY from Corey Rich Productions on Vimeo.

Corey Rich of Corey Rich Productions filmed "WHY" exclusively on his Nikon D4. Though technology has continued to advance in the 5 years since it was filmed, it is stunning nonetheless. His goal was to capture the drive, passion and outlook of those who are the very best at what they love to do. During this endeavor he and his crew traveled to Veracruz, Mexico, Moab, Utah and Joshua Tree, California interviewing three exceptional athletes that are a cut above the rest in their respective pursuits.

His list of requirements was short but concise. They needed to A.) Be the best in the world at what they do and B.) Be true role models/heroes. Dane,  Rebecca and Alex certainly didn't disappoint. What Corey found was that asking "WHY" was merely the tip of the iceberg. Everyone has their own why that speaks true to them, but perhaps we all share a bit of the same why, too!